The Business of Style

Luxury brand Burberry will launch an online bespoke service for trench coats starting early next year.

Web users will be able to select the colors and styles of the coats online, as well as add unique detailing like buttons and initials. Chief creative officer Christopher Bailey said there will be almost "12 million options" for customers when it comes to designing the bespoke pieces.

Burberry has invested heavily in its online platforms and digital marketing strategy in the past few years and has quickly risen to become luxury's digital darling. Last month, Burberry crossed a social media milestone when it gained two million fans on Facebook.